Wells Fargo| iOS Application


Image Alignment

My Role
Sr. Interaction Designer
Date
July 2014
Platform:
Native iPhone App
Deliverables
  • Stakeholder Interviews
  • Task Analysis
  • Competitive Analysis
  • Wireframing
  • Prototyping
  • User Testing

Wells Fargo wanted a redesign of their mobile application that improved the user experience while also making the ui more modern. The main emphasis on the project was making it easier for the user to complete common tasks.

Personas

Wells fargo allowed us to interview customers in order to come up with personas and user insights. Based on this research, we were able to identify the users we wanted to target for the redesigned mobile app. Between these users, the common theme was the ability to easily oversee multiple account from one place. Users wanted to make payments and transfer money between accounts within a few clicks.

Wireframes

Based on the user research, we designed wireframes that would solve pain points of the personas targeted. Quick entry points and gestures were how we decided to handle simplifying activity between accounts.

Visual Designs

Interactive Prototype

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